Mobile video and TV

The mobile can no longer be ignored as a target device for streaming video and TV services now mobile data tariffs have come down and 3G and HSDPA speeds are common place. Mobile phones complement TV in various ways. Service2Media was the first to launch mobile TV across operators in the Netherlands with RTV-Oost in April 2007, worth a nomination for the TechnoPartner Award.

We offer mobile streaming and progressive download applications. The actual streaming of the content in mobile format can be provided by our M2Active platform or by integration of a third party video stream.

Participation TV

One of the ways to attract users to programs on TV is by participation and interaction. The mobile is well suited as personal interaction device. Service2Media is one of the pioneers with the Mobile Magazine concept tailored to a TV format that stimulates users to vote or play-along. RTL in the Netherlands launched Mobile Magazines for Holland's Next Top Model, X FACTOR and Idols.

The next step and most direct participation form is users playing-along on their mobile with live TV shows. In this case, results of mobile interaction, like the number of online candidates left, answers to polls and questions by the audience and other user generated content can be integrated in the format.

Electronic Program Guide

The nature of television is being changed forever. Alternatives like on-demand TV, DVD and a large number of channels compete for the time of the viewer. Instant access to a program guide on the phone can help viewers 'plan' their evening and help them not miss their favorite program. Service2Media has developed a practical EPG on the mobile that shows in an effective view of what's on. Favorites and notifications via SMS can be configured by the user.

Interactive advertising

For video and TV on the phone the advertisement business model is the most likely way to recover cost and generate revenue. The mobile is already the most personal consumer device and and acceptance of the mobile for interactive concepts and advertisements as part of the mobile TV experience is easier to achieve than the use the remote control with multiple viewers behind in front of the TV.

Mobile teletext

Teletext is for many viewers still the favorite access to quick information. The same familiar TV user interface is now also available on the mobile. Service2Media has created a teletext application, offered by e.g. RTV-Oost in which users can switch pages by pressing the numeric keypad, just like the remote control. A mobile internet version is available as well.