Bluetooth marketing

In the case of 'Bluecasting', Service2Media's M2Blue system uses Bluetooth technology to offer visualized marketing messages to telephones in the area. Sending and receiving is free of costs since the used channel of communication is Bluetooth and not a cellular phone network. The form of the content can vary. The most usual ones include:

    •  Pictures (discount coupons, adverts, invitations, screen savers, wall papers);

    •  Videos (commercials, announcements, film trailers);

    •  Music (MP3 files, ring tones).

First the receiver is requested to confirm by phone that he agrees to receive the Bluetooth message. If the message is refused or ignored, it disappears. Bluecasting is an anonymous service; the telephone number of the receiver is unknown until the user chooses to opt-in for a specific campaign.

Service2Media has a lot of experience with marketing via Bluetooth with customers on the Auto RAI, Sensation, trade shows and outdoor, with e.g. CBS Outdoor on Utrecht Central Railway Station.

Proximity services

For the second year in a row, Service2Media has developed the Mobile Museum Guide for the 2007 N8 in Amsterdam, sponsored by KPN. One of the smashing features of this Mobile Museum Guide is that it shows extra information about specific museum objects as soon as visitors arrive in the near vicinity of those objects, using Bluetooth communication.

Interactive narrowcasting

Narrowcasting is designed to bring messages as close to the specific user group as possible. As narrowcasting is essentially only a modern-day means of broadcasting, adding a personal interaction dimension can add values to the experience of the beholder. The mobile phone can do that. For ROCtv, narrowcasting for ROC schools, Service2Media has developed a Mobile 'Megazine', powered by Bluetooth communication. Students are informed about their results, changes in schedules and are able to respond to polls on the screens, all free of charge by the use of Bluetooth installations that are installed close to the screens.

Traffic Scanning

Bluetooth is an effective tool for scanning traffic. Or, in other words, to collect vital event-driven data by communicating with mobile phones. For example, Bluetooth technology can be used to measure the number of people in an area, determine frequency of return and length of stay. As the percentage of people that have turned on bluetooth on their phone is roughly constant, this is a useful marketing instrument. Even the whereabouts of specific people can be determined as soon as they have registered themselves for the service.