This bluetooth marketing solution is delivered by Service2Media, specialist in mobile marketing and entertainment solutions.

The big screen with the name W8 shows a video fragment of the song 'Wind It Up'. Universal Music uses the enormous digital screen of Viacom Outdoor at Utrecht CS (W8) to promote the CD. Visitors can download an audio fragment of the new single on their phone. In the fragment on the screen visitors are requested to activate bluetooth on their phone.

Then, in the bluezone of 2.500 m2 around the screen, Viacom Outdoor W8 offers via a bluetooth connection free of charge a fragment of Gwen's new hit. The full track can also be ordered as real tone via SMS.

'Wind It Up' is the first single of the new album of Gwen Stefani 'The Sweet Escape'. This song includes a very remarkable sample from 'The Sound Of Music'.
According to Service2Media, partner of Viacom Outdoor in delivering the bluecasting solution, this innovative pilot at Utrecht Central Station is an important test for the adoption of these kind of campaigns by the public. The results are very promising.