
The premise of the new site is that users have always and everywhere access to the distinctive, relevant and latest news of De Telegraaf. In addition, visitors can visit it for the weather, traffic and the rates on the financial markets. For sports fans, there are results and standings for a large number of sports.
Patrick Loppé, Channel Mobile Manager at De Telegraaf: "The new site is part of our ambition to play a meaningful role in the field of mobile internet. It has become a real Telegraaf site in which our news is well presented. Moreover, we are able to better respond to major events such as the American elections and the European Championships. In the coming months we will expand the site with sections as DigiTaal and Wife. "
In 2007, the mobile site of De Telegraaf has experienced fast growth: 35% more users and 100% more page views. In 2008 an even higher growth is expected because of the better devices on the market, higher speeds and an increase in flat-fee subscriptions.
Geert Kolthof, Managing Director of Service2Media: "We are pleased that in addition to CNN also Telegraaf, the largest news publisher in the Netherlands, decided to let ServiceMedia develop and manage the mobile internet service. A publisher such as De Telegraaf needs a professional mobile site nowadays."