With this service wallpapers, ringtones and all data are directly at hand for only 70 euro cents, accompanied by the sound of a Porsche Carrera GT. This new way of communicating fits perfectly with the theme of the Porsche booth at the RAI; PORSCHE EXCLUSIVE. The program that enables Porsche customers to make their Porsche as exclusive as their finger print.

The ‘Porsche Mobile’ service is set up as an innovative form of interaction with the fans. It is especially a fast, dynamic and original way to bring all information about the brand fast in the hands of Porsche fans. A tool of which the importer expects that it will further strengthen the brand experience. Visitors of the AutoRAI receive flyers with the instruction how they can activate the ‘Porsche Mobile’ service (SMS PORSCHE naar 4411).

The flyer also explains the requirements of the mobile phone to be used for downloading. In any case it needs to have a color screen and must support internet applications. The user receives a link via SMS which can be used to download the ‘Porsche Mobile’ service . In addition it is possible to send 'Porsche Mobile' to a friend, also for the cost of 70 euro cents. As an extra the users of the ‘Porsche Mobile’ system during the AutoRai can enter in a quiz. Amongst the people with right answers a price will be drawn after the AutoRai, a circuit arrangement at Zandvoort, with e.g. a fast-lap with a Porsche race driver on the circuit.

Creation of the concept and the technical realisation of 'Porsche Mobile' is done by Service2Media, a company that is specialised in Mobile Marketing.