PANL has been asked to arrange an exposition for the tenth Epson Photo Festival in Naarden with the theme seduction: Buy Me. PANL has invited 10 well know advertising agencies to create a campaign. The question was: How do you think that the commercial seduction will look like in the near future? The project had to be established together with a PANL photographer.

Service2Media, as one of the sponsors, has created a catalogue in cooperation with PANL that can be download for free on the mobile phone. This can be done by sending an SMS with “BUYME” to 4628 during the exhibition. Such an application is unique for this festival and first in the Nederlands.