Herwin van den Berg, director marketing, initiator of the Heineken The City concept and marketeer of the year 2007, call the Mobile City Guide the coolest item in the store: "The city guide is a city tour of 8.95 that you can download on your mobile and that leads you among others to our pubs."

With the City Guide on your mobile phone you can watch the city through refreshing Heineken glasses. Opt for the Fashion Tour, the Authentic Tour or the Heineken Refreshing Sounds Tour to see the city as you never saw it before. En route you can count on funny extra's or discounts along the route, two beers for the price of one, for example, or a nice Heineken gadget.

Heineken authentic Tour:
You visit all sites which have played an important role in the history of Heineken. As the old brewery, stables and one of the oldest cafes of the city.

Heineken Refreshing Sounds Tour:
Explore the city where it swings the most. Where old music heroes are memorated. And where new heroes are born.

Heineken Fashion Tour:
Discover all the fashion hotspots. Go shopping in the trendy shops of Amsterdam. And enjoy a drink among the trendsetters of the city.