After the success of the X FACTOR Mobile Magazine that Service2Media introduced for RTL Nederland in 2006, Idols IV Mobile Magazine takes the concept to a higher level.

The Idols Mobile Magazine invites the viewer backstage and offers the viewer unique and exclusive content not showed on TV or the Internet. The Idols Mobile Magazine enables the user to access - anytime and anywhere - relevant information about the program, candidates, latest news, high quality pictures and video streams, and the fastquiz. Furthermore, the user can vote for their favorite candidate and order ringtones or wallpapers within the integrated mobile shop.

The most attractive feature of the Mobile Magazine is the ability to view the personal diaries of the candidates. The candidates have received free mobile phones (sponsored by Belcompany) with a special version of the Mobile Magazine installed. With this version they can create and upload their own personal content like pictures, videos and text. The diaries can be viewed exclusively by users of the Idols Mobile Magazine and are updated daily by the candidates themselves.

Exposure of the Idols Mobile Magazine was given live on TV, built into the format.