
The worldwide investigation looks at four key issues: climate change, vanishing habitats, disappearing species and human population growth. The goal of CNN is to get maximum exposure for the changing of the planet. CNN now offers a cross media concept, including a mobile site.
The mobile site is accessible in all 193 countries where CNN is broadcasted. Service2Media created extra functionality by implementing the CNN concepts 'I-report', 'Impact Your World' and ‘Quickvote’ for the mobile phone. With I-report users can upload their own photos, videos, stories or questions about the issues addressed in Planet in Peril. Impact Your World offers the user resources to help save the planet by presenting links to charity programs and even donate to that charity from their mobile phone. With Quickvote users can directly respond to a proposition.
Planet in Peril
“It's one of the most important new stories of our time, and its breaking right now.”
CNN takes viewers around the world in two parts, four hour documentary that examines our changing planet. This worldwide investigation, shot in high definition, looks at four key issues: climate change, vanishing habitats, disappearing species and human population growth.
To tell this story, Anderson Cooper, Dr. Sanjay Gupta and Animal Planet's Jeff Corwin traveled to some of the most remote and remarkable places on Earth. From exposing illegal wildlife trading undercover in Southeast Asia to seeing first–hand the devastating effects of deforestation in Brazil, they have gathered evidence on the unsettling changes taking place all around us.