Empowering life on the move

The premise of the application is that users have always and everywhere access to the news of De Telegraaf. Unique is that new personal subscriptions can be created based on keywords and interests. These subscriptions are listed in the "My News" category and a counter shows how many new articles it contains.

Also special is the function "News in pictures. From a list of photographs users can click through to related articles. If the iPhone is tilted, the picture is displayed full screen. Photo news reports as part of articles can also be browsed full screen.

Furthermore, user can configure their favorite navigation themselves and it is possible to open external links in articles. De Telegraaf has many references to articles and videos on third party sites and these can be visited as well.

Patrick Loppe, Channel Manager Mobile at De Telegraaf "In developing the application we have looked at the unique features of the iPhone and the combination with our news. I dare to say that we have have put together the best news application in the Netherlands, perhaps even in Europe. This is our  committed to our visitors. Within a few weeks a number of unique enhancements will follow. "

Geert Kolthof, CEO of Service2Media: "We have together with De Telegraaf tried to find distinctive properties that fit with the brand Telegraaf and its readers. We believe we have succeeded with unique personalization and photo browsing features. "
 
The application is the third mobile manifestation of De Telegraaf. The mobile site is one of the largest mobile sites in the Netherlands and reaches over 200,000 unique visitors per month with 7.5 million page views. De Telegraaf has recently launched a Java application. This application now has 15,000 active users. Both the Java application and the mobile site are also developed by Service2Media.