As Anderson and Wolff phrase it brilliantly: “Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semi closed platforms that use the Internet for transport but not the browser for display. It’s driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule. And it’s the world that consumers are increasingly choosing, not because they’re rejecting the idea of the Web but because these dedicated platforms often just work better or fit better into their lives (the screen comes to them, they don’t have to go to the screen). The fact that it’s easier for companies to make money on these platforms only cements the trend. Producers and consumers agree: The Web is not the culmination of the digital revolution”.

We truly hope that major companies come to terms. Our take is that mobile apps are here to stay for the coming years. Apps are about getting and web is about searching! What’s your take?

Geert Kolthof, CEO Service2Media

Amersfoort, the Netherlands – Service2Media, developer of future proof mobile applications, is proud to deliver the first Apple iPad application in the Netherlands for the Telegraaf. The iPad is officially available in the Netherlands as of today.

Through an intensive creative and technical collaboration between the mobile experts of the Telegraaf and Service2Media we have created a unique application concept to provide tablets such as the iPad with content and interactivity. The innovative usage of in-article-videos is a good example of this. Or the possibility to purchase a new subscription through the tablets transaction system for instance.
Beforehand the roadmap for the development of new tablets and operating systems has been taken into account. So new devices from manufacturers such as Android, Dell and Microsoft can easily be adopted into the innovative tablet platform. Within the range of digital news delivery the Telegraaf tablet application will get its own special place and identity next to the printed paper, website and the exciting mobile apps.

For mobile applications, including those for tablets, it is becoming increasingly important to have a full-lifecycle approach that’s future-proof: (1) they have to support the full diversity of existing and future mobile devices and operating systems, (2) they should always have a consistent and superior native user experience and (3) the total cost of ownership should be affordable across its full life-cycle. For organizations such as the Telegraaf, where mobile is an essential part of the core strategy, there is no room for disposable mobile applications and stand-alone web apps. Service2Media is supporting the complete cycle of design, build, testing and appstore management and maintenance of mobile application portfolios. This future proof approach matches well with the ambitions of the Telegraaf. Today with the introduction of the Telegraaf iPad application, and later on with the introduction of applications for new devices and operating systems.

‘We are very pleased that the Telegraaf is happy with the quality of the full-lifecycle iPad application we have developed for them, and that they see us as a trusted partner for support and development in the world of an ever increasing variety of mobile devices and lack of standards’. Geert Kolthof, CEO Service2Media.

The Telegraaf HD application is now available for download from the Apple App Store.

Service2Media
We make: Mobile App Experiences. Across all Devices. Future Proof!
With the help or our unique Mobile Application Lifecycle Platform we create future proof mobile applications. Among our clients are leading organizations such as CNN, De Telegraaf, NS Dutch Railways, UPC, Heineken, Vodafone, Turner, KPN, Rabobank, ReedElsevier and Hyves. We are passionate about creating unique mobile experiences for the clients of our clients, whose goal it is to reach as many users as possible, across all mobile devices and operating systems, with optimal costs. Whether it’s reading the news, watching videos or reading maps, making financial transactions or looking up information real-time, always and everywhere.
Service2Media was founded in 2005 by a group of 3 executives of the Wireless Data Solutions division of the mobile pioneer (Logica) CMG. The three founders have stood at the cradle of the worldwide breakthrough of text-messaging. At this moment Service2Media has offices in the Netherlands, the United Kingdom, Spain and Abu Dhabi. Since July Service2Media has continued her expansion and has opened a new office in the United States. Seeing the increasing demand for full-lifecycle mobile applications, a solid financial positioning and increasing recognition from renowned analyst parties.
For more information about Service2Media please visit www.service2media.com.

Features include elaborate search functionalities, the option to save an article or journal to the iPhone which makes it available for reading off-line and the option of sending articles to an email address.
Future updates will also include search alerts, which allows users to save specific search queries and receive notifications when new articles or journals appear matching their search query. It will also be possible to favorite certain journals and receive notifications when new versions and updates are available.

To learn more about the new ScienceDirect app or to download it visit the Apple AppStore!

• • Mobile web
• • Silo native app development
• • SDKs for multiple device development
• • Lifecycle component platform

Service2Media’s R&D team has invested five years in building M2Active, our proprietary Mobile Application Lifecycle Platform which provides full lifecycle, native app experiences.

M2Active and optional mobile web encompass all mobile app lifecycle stages, from design to app store maintenance. These stages need to be aligned with an ever-increasing list of device and OS technology variation. Not all mobile app technology platforms offer a way to do this.

M2Active allows applications to run on multiple devices and OSs from a single code base. It supports both application and browser paradigms in the same platform and enables a variety of different context services.

The mobile industry’s appetite for device and OS lifecycle innovation needs to be balanced with the high corporate demand for mobile application lifecycle stability. M2Active provides the highest level of performance and availability possible. And all mobile applications built on our platform are future proof.

Read more about how we help technologists meet their challenges in our Technology section.

The publication ‘Best of Mobile’ is the result of a collaboration between OMI² and Jungle Minds and is a source of inspiration for businesses and institutions who are considering taking their first steps in mobile internet.

A review copy of the publication is available for download on the website of Jungle Minds. (In Dutch)

About OMI²
OMI² is a platform for mobile professionals. Small and big market initiatives unite under the OMI² banner with the purpose to stimulate new developments in mobile services and the use of mobile platforms. Members of OMI² are active in the mobile sector, some of which are strong brands who are actively working with mobile services. This makes OMI² a strong and complete platform housing a lot of knowledge about the use of mobile services and devices in different market sectors. OMI² is powered by ECP-EPN, the platform for the information society.

About Jungle Minds
Jungle minds is a leading internet consultancy firm, working for the top 200 companies and institutes of the Netherlands and Belgium. Housed in Amsterdam, the Jungle Minds team consists of over 60 internet professionals. Offering their experience and expertise in the fields of; Internet strategy, new propositions, concept & design and channel optimization.

Rabo SMS Betalen is a perfect example of how Service2Media is bringing mobile applications to all mobile devices thereby making them available to a wider audience!

Download it now from Windows Marketplace.

When starting up the application you can make an account with your email address, so it is not necessary to have an actual bank account at the Rabobank. When sending payment requests or reminders to your friends they immediately see the amount they have to pay, which payment options they can use and the bank account to which they have to transfer the money. After making the payment they can change the status of their payment within their own Rabo Rekening Delen application on their iPhone or on the Rabobank Rekening Delen website. So friends who don’t have an iPhone can still use this service with you!

To learn more about the Rabo Rekening Delen service or to register for the service visit the special Rabo Rekening Delen website.

‘Going dutch’ with your friends has never been this easy! Download it now from the App Store!

The Rabo Rekening Delen application for iPhone and Mobile Web were both developed by Service2Media.
A review on the Rabo Rekening Delen application can be found on iPhoneClub (in dutch).

The application of Veronica magazine was developed by Servic2media in collaboration with Microsoft Mobile and is available from the Windows Marketplace today!

NS Travel planner offers real-time train travel information from door-to-door and offers notifications in case of travel disruptions.

Last week the NS Travel planner (“Reisplanner” in Dutch) was introduced on iPhone, directly making it the most popular Dutch download in the App Store. A good review about the application (in Dutch) can be found on iPhoneClub.

Since today Reisplanner is available from Windows Marketplace, the app store for Microsoft Windows 6.x applications.

The BlackBerry version of Reisplanner is also available, soon to be downloaded from BlackBerry’s App World.

The J2ME version will appear in Nokia Ovi store soon.

“Ensuring a seamless user experience, while maximising the functionality and features of the XPERIA ™ X10 was essential when creating this plugin,” explained Geert Kolthof, CEO and Co-Founder of Service2Media. “Working with Android is further illustration to our commitment to support all mobile platforms” he adds.

The XPERIA ™ X10 is a key device in Sony Ericsson’s multi-platform strategy. Their open approach offers consumers maximum choice and with the XPERIA ™ X10 they can download any application they want directly from the Android Market ™ and create a truly personalised experience.

Wouter Boender, Business Manager at Sony Ericsson DACHNL: “The integration of Hyves into our Timescape ™ signature application is an important step for us. The way people communicate is no longer limited to a call or SMS. With Timescape ™ they have the ability to integrate social media, SMS and phone calls within one user friendly experience.“

Sony Ericsson Timescape ™ manages all communication with a user in one place. Customers can interact through conversations in a clear way and see at a glance their Hyves™, Facebook,™, Twitter™, photos, emails and texts.