It is well known that traditional advertising and subscription models are currently under pressure. Add to that the development of new interactive mobile screen experiences in the hands of people always on the move, and media companies are cautiously optimistic:
- How can I use mobile media to make an impact?
- What can mobile media offer me?
- How do I time mobile media to make the most profit?
- What will it cost to maintain a mobile app portfolio?
- How highly will my customers rate their mobile experience?
Authoritative media companies have turned to Service2Media to ease these mobile challenges, such as how new form factors like the iPad and eReaders will map into the total media landscape.
Mobile publishing
Most publishing companies view mobile apps and web as opportunities. The dilemma they have is how to make money, and with which specific offerings? Although there is no ready solution, the reality is that media is going mobile. Feedback from the market tells us that Service2Media is well positioned to support the operational challenges of exploiting a mobile service portfolio. We are often asked:
- On the iPad as a form factor – Is this suitable for the traditional Desktop Publishing department, the interactive department or does it require such specific expertise that we should outsource? Will this issue be magnified when other device manufacturers jump on the iPad form factor with their own OS?
- What should we do from a mobile app design perspective?
- How can we make our mobile offering scalable for the future?
Mobile broadcasting
Lazying on the couch watching television is habitual. However there is good news for couch TV addicts. With mobile, today’s television viewers have access to new services, such as delay TV, on demand movies, and even internet TV. Mobile screens have also introduced new interactive possibilities for multitasking, such as the use of social media while watching TV, videos, or playing games on the mobile device itself. Broadcasters increasingly ask us:
- Now the user comes in control, how to recycle my content over multiple (mobile) screens, on-demand?
- How do I create added-value for advertisers, or offer new transaction-based models using mobile devices?
- How can mobile TV, mobile video, mobile EPG, mobile ratings, mobile blogging, mobile location, mobile user-generated-content, mobile search and mobile profiling be embedded in my overall broadcast offering?
If you’d like to know more about our mobile media solutions, check out our blog.