The article in PC World HTML5 adoption might hurt Apple’s profit, research finds.
The article states that in the battle for platform adoption the use of HTML5 will circumvent the dominance of Apple’s App store and platform superiority and reduce their profits as app deployers avoid the 30% commissions they ( and indeed Android ) charge. It’s a good point and this is one factor that will indeed affect Apple’s income stream, but we think you can see countering factors as well. We might start by saying that a 30% cut for a safe high experience distribution and transaction environment can be worth a great deal for both content owners and distributors alike. But let’s focus on the big issue raised in the article, called HTML5.
The Economist in its article about the Battle for Supremacy in the App market noted that device manufacturers were closely integrating software and hardware to optimize the interactions to give the best possible user experience on their ‘lead devices’ We agree with Jeffrey Hammond of Forrester that ‘there will always be a value in first mover advantage and we’d add ‘a superior user experience’ something that we see in our cross platform app development with major corporate users who want to offer the best possible experience on as many platforms as possible to elevate their brand presence.
This is going to count against HTML5 Apps and hybrids to some extent but clearly the war for supremacy is only just beginning and the wise player keeps hold of as many cards as possible. For the coming years ‘A’ brands will stick to their native app platform strategy, providing the best possible user experience possible, in the most resourceful way possible. HTML5 is going to be the add-onrather than a tool for creating 100% HTML5 Aps.
Update: read our latest article about HTML Apps
Or read our earlier HTML statement:
@MartinGandar is Service2Media’s App Evangelist martin.gandar@service2media.com
