Service2Media developed the mobile site for the ’Just Imagine’ campaign on cnnmobile.com sponsored by Ericsson.
Just Imagine features the ideas of the world greatest visionaries that could shape the world of tomorrow. The experts elaborate their vision on community, health, living spaces, energy, transport and learning. The mobile website features high quality video interviews, unique articles, biographies and can be accessed worldwide.
Next to the unique content, Service2Media implemented an automated detection of video enabled mobile phones. This great feature offers the best mobile content experience to the end-user providing the video download functionality only to end-users who use a device which is capable of playing the content. A second unique feature is the implementation of a roulating homepage. Every day the homepage changes to one of the themes of the campaign surprising users with a new fresh idea on the world of tomorrow.
The mobile website is related to the television series Just Imagine and explores the possibilities of life in the near future across a diverse range of subject from online communities to urbanization to nano technology. The series, which runs for six months, will culminate in a half hour special documentary bringing together six visionaries to paint a picture of our future. Just Imagine has been created to stimulate debate and provoke discussion across CNN International’s global audience. Just Imagine premieres exclusive on CNN, November 29 at 1430 GMT and 1830 GMT.