Service2Media congratulates SNS with it’s new multi-platform bank App portfolio. Over the last months SNS and Service2Media worked closely together to create this multi-platform launch, based on Service2Media’s App Lifecycle Platform™- M2Active.

Jeroen Platvoet, VP Operations Service2Media “There are a lot of banks that have jumped on the bandwagon to create mobile Apps. The problem is that many of them are limiting the reach of the App they launch to a limited amount of mobile platforms. For the clients that are excluded this implies, no value added. SNS is a positive exception of one of the few bank launching a full multi platform app portfolio in one go. SNS has chosen our platform not only for launching a multi-platform app portfolio today, but as well maintaining and upgrading it tomorrow”.

The mobile platforms include:

Not so long ago it was only the analysts that talked incessantly about multiscreen, contextual awareness, gamification and augmented reality but recently we’ve noticed that many examples of these are passing over into everyday use. So the hype has led to something that’s real. We need to give you an example or two.

• In smart-metering we’ve built an Energy Insight App that lets you monitor your energy usage, but also play the game of comparing how you’re doing with your neighbors and friends.
• In our banking Apps we have sliders that show you piles of coins to inject a little augmented fun into setting an amount.
• Many of our Apps take account of location to offer appropriate options based on the context of the customer.
• The concept of second-screen Apps for a smartphone that provide linked content and actions to something that’s happening on your bigger TV screen is also something we’re used to. We have built Electronic Programming Guides (EPG) for example that let you review content and plan recordings and get notifications of up-coming events.

In our recent webinar on the Media space we mentioned the increased complexity, personalization and real-time updates coming into news media. We now discover there’s an App called Scoople that lets to answer a survey and predict how others will answer the same survey. By proving to be accurate you can get onto the ‘leaders board’; so we even have gamification in news media now.

What’s interesting to those developing Apps is that there is a blend of increased complexity, the need for a multi-channel strategy and multi-device support, yet the integration with smartphone features. Locally held data and back-end services is still crucial.

To deliver a great User Experience (UX) that embraces all these trends requires a development environment that agile and offers support for all these needs, and we suppose that’s the strongest reason for using an App platform like Service2media’s M2Active