An App aimed at the Ladies
Background Story: In February 2011, a mobile phone product jointly designed by RTL Nederland and Vodafone Nederland was launched. Sizz was not intended to displace anything already on the market, but sought to close a gap by catering to the needs and use habits of female consumers.
From Service2Media’s perspective this App required multi-platform support so as not to exclude anyone ion the market and the brand experience needed to be replicated across all the platforms.
Functionality: The Sizz App helps women make the most of their smartphones. The free Sizz app is the first and only app that offers exclusive RTL Nederland content to subscribers, giving them access to funny video excerpts and a wide selection of RTL Nederland programmes such as Goede Tijden, Slechte Tijden (Good times, bad times) and Editie NL, which can be viewed 24/7 free of commercials.
The App also lets users follow all the subjects covered in RTL Boulevard, while a link to Twitter enables them to see the opinions of others on these topics.
Key Features:
- Follow controversial and popular RTL items, such as RTL Boulevard
- Watch your favourite RTL programs 24/7
- Twitter your friends
- Overview of featured Apps with how-to instruction movies
- Overview of the latest smart phones with Sizz subscriptions
- Store locator to help you find your nearest Sizz store
- Supports streamed content
- Send feedback from within the application
Noteworthy: The App is available for the Apple I-Phone, Android, Blackberry and Nokia app stores.
