Getting the most from the Netherlands first loyalty App
Background Story: The Dutch Air Miles loyalty card is a card with a chip that allows loyalty card members to collect and use airmiles loyalty points. The App was designed for multiple platforms and runs on Android, BlackBerry and iPhone. Air Miles is the largest and best known loyalty program in the Netherlands. After downloading the app members only need to register once with their 9-digit card number in order to automatically earn Bonus Miles. Air Miles is the first Dutch loyalty program with its own app portfolio.
Erik van Essen, CEO of Air Miles, “With this new app we provide our members with more convenience in regards to earning and spending Air Miles. By launching this new app Air Miles introduces a new channel, with many advantages for both our members and partners”.
Functionality: Card users can connect their cards in-store to check on their balance and use the card to gain points and bonus points from participating stores. They can then redeem those airmiles points at any of the participating outlets. The free pushed notifications of new offers ensures that members never miss out on the latest opportunities.
Key Features:
- Air Miles balance check
- Redeem airmiles
- Collect Automatic Bonus Miles from participating outlets
- See what you can earn and redeem with Air Miles
- Get push notifications of special offers and bonus opportunities
- Store locator to see what Air Miles partners are in your area and what they offer
Noteworthy: The first loyalty App in the Netherlands, and its use of push technology without using SMS messaging.
