Mobile Apps are an unstoppable force creating a new Mobile App Economy that is both disrupting and exciting. Are you ready for the future of mobile? We see a number of significant trends and also challenges for those involved in the design, deployment and evolution of Mobile App Portfolios.
- The Challenge of delivering mobile Apps in the face of continual Device, Platform and Browser Fragmentation
The future of mobile changes practically every month. There is a constant stream of new mobile devices with different formats, that run on different versions of a set of operating environments that also change over time. In the past targeting multiple environments was time-consuming and expensive but Service2Media’s App Lifecycle Platform has changed all that.
- The Challenge of delivering an optimally balanced rich App experience with greatest market reach
To deliver a rich and rewarding App experience without excluding any potential customers means building a consistent and highly engaging App that runs in all mobile and fixed environments without adopting a lowest common denominator approach. Until now developers coded for each device/platform separately or used browser-based solutions and hybrids with plug-ins to deliver their Apps. We’ve gone one better delivering the ‘best of both worlds’ component-based-natively on all environments. See our views on Platform Realism.
- The Challenge of Managing Apps in multiple mobile environments as they evolve over time
The world of Apps changes by the day, new devices and form factors on new versions of operating environments are reshaping the future of mobile. Managing multiple Apps for multiple mobile platforms distributed through multiple App stores is bad enough but what happens when you want to make changes to the Apps? To do this you need to be highly automated and to build in best practice and adopt a lifecycle approach.
